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Can online chatter bring more opportunities for legal problems?

September 4th, 2010

I blog, I tweet, I’m LinkedIn. Chances are you do, too. There are an array of forums to stay updated on your friends’, family, co-workers’, and competitors’ whereabouts. Just like in the old days when companies had to figure out how to deal with email etiquette and policies, now they have to figure out how to handle blog posts and Facebook pages.

Social networking websites such as LinkedIn, Facebook, MySpace, and Twitter are making it easy for your opinions to reach thousands of people in a matter of minutes. Along with this increase in online buzz and chatter, come more opportunities for legal problems.

Online commentators, from bloggers to your neighbor, are increasingly getting sued or threatened with legal action for everything from defamation to copyright infringement. Take for example the woman sued last year by her apartment’s management company when she tweeted that the apartment had mold… and that the management company was ‘ok’ with it. The management company filed a libel suit the very next day - asking for $50,000 in damages.

Luckily for the renter, since her tweet didn’t specify where the company was located or point directly to the company, it didn’t meet all of the elements to prove a libel. The judge ended up dismissing the case in January, on the grounds that the tweet itself was too vague to fit the required legal elements.

The moral of the story - be careful of what you type. But, what about what your employees are typing? Do you know what your employees are tweeting, blogging, or posting? Does your organization have a social media policy? Probably not.

In the latest issue of our ePublication, Global Communicator, read about tips for creating a social media policy and get links to examples of other policies and resources.

Chinese By the Numbers

August 26th, 2010

Let’s crunch some numbers! What follows is a roundup of Chinese language growth trends, from language preferences to online shoppers.

It’s a tough one! The U.S. State Department rates Chinese as a Category IV language, equivalent in difficulty for English-speaking students to learn as Arabic and Japanese. Foreign language experts say it takes twice as long to master Chinese as French or Italian, classified as Category I languages. It means that a student has to spend five to six hours a day of face-to-face instruction for two years to reach a level that allows for basic professional functioning, according to the U.S. government’s scale of zero to five.

Geographically Speaking. Mandarin is the official language of the People’s Republic of China (PRC) and the Republic of China (Taiwan), as well as one of four official languages of Singapore. Mandarin is also one of the six official languages of the United Nations.

Shop ‘til you drop. According to iResearch, by the end of 2006, the total number of shoppers in the Chinese online shopping market was 43.1 million, increasing by 32.6 percent than that of the previous year. The number is predicted to reach 100 million by the end of this year.

Number One. There are approximately 6,900 languages currently spoken around the world, the majority of which have only a small number of speakers. According to Ethnologue, Chinese comes in as the language with the most speakers. This figure includes all varieties of Chinese, such as Mandarin and Yue, which are not necessarily mutually intelligible.

Read more language growth trends each month in our e-Publication, Global Communicator.




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