In the United States, there seems to be a way to say exactly how you feel for just about every occasion. Cross over into other countries, however, and you typically don’t find this type of social-expression messaging outside of birthdays, Christmas and a few other major holidays. What will you find? Most likely, you will find blank cards with a picture or simple message on the front. Don’t expect to walk down to your local greeting card shop, either. This, too, is more of an American norm.
The linguists specializing in the translation of greeting cards at Global Language Solutions point out some major differences in the greeting card industry across countries and cultures.