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Archive for January, 2010

Social Media Donations: Texting your support, and other ways to help raise funds for Haiti

Tuesday, January 19th, 2010

After the recent earthquake in Haiti, the social media platform twitter quickly updated people on the status of the country, survivors, the missing, and relief needs. The world responded and was able to immediately start aiding the relief efforts via a simple text. As of January 17, donations made via mobile phones for Haiti earthquake relief have passed $16 million.

Here’s a list of ways to text your donation to relief organizations aiding Haiti.

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Avoiding Culture Clash - adapting your brand messages across diverse populations

Monday, January 4th, 2010

The buying power of the U.S. Hispanic, African American, and Asian populations is projected to climb to $3 trillion by 2011, per the Selig Center for Economic Growth. From a strategic perspective, this is a major reason why integrating diversity marketing into a company’s business development plans is becoming more common among U.S. corporations.

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