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Can online chatter bring more opportunities for legal problems?

Saturday, September 4th, 2010

I blog, I tweet, I’m LinkedIn. Chances are you do, too. There are an array of forums to stay updated on your friends’, family, co-workers’, and competitors’ whereabouts. Just like in the old days when companies had to figure out how to deal with email etiquette and policies, now they have to figure out how to handle blog posts and Facebook pages.

Social networking websites such as LinkedIn, Facebook, MySpace, and Twitter are making it easy for your opinions to reach thousands of people in a matter of minutes. Along with this increase in online buzz and chatter, come more opportunities for legal problems.

Online commentators, from bloggers to your neighbor, are increasingly getting sued or threatened with legal action for everything from defamation to copyright infringement. Take for example the woman sued last year by her apartment’s management company when she tweeted that the apartment had mold… and that the management company was ‘ok’ with it. The management company filed a libel suit the very next day - asking for $50,000 in damages.

Luckily for the renter, since her tweet didn’t specify where the company was located or point directly to the company, it didn’t meet all of the elements to prove a libel. The judge ended up dismissing the case in January, on the grounds that the tweet itself was too vague to fit the required legal elements.

The moral of the story - be careful of what you type. But, what about what your employees are typing? Do you know what your employees are tweeting, blogging, or posting? Does your organization have a social media policy? Probably not.

In the latest issue of our ePublication, Global Communicator, read about tips for creating a social media policy and get links to examples of other policies and resources.

There’s an App for that!

Tuesday, August 17th, 2010

If you own a smart phone (Blackberry, iPhone, Droid, etc.), chances are you not only know what an app is, but you have downloaded one, two, or even dozens. Want to find a place for Sushi in New York, there’s a mobile application for that! How about a speech recognition Mandarin translation tool for your next trip to China? Yep, there’s an app for that, too!

According to an independent study commissioned by GetJar, an app marketplace and rival to Apple’s App store, downloads of applications could increase to almost 50 billion by 2012 from about 7 billion in 2009. If you develop your mobile application for English-readers/speakers only, you could be missing out on huge numbers of downloads.

Read more about the role of localization in multilingual application development in the current issue of Global Communicator.


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