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    Comparing Apples to Apples: Multinational clinical trials

    March 1st, 2012

    Life expectancy continues to increase across the globe. Today, thankfully, we are able to overcome diseases that were once impossible to beat. Yet, many of us forget about the medical experts and volunteers who are working hard to find cures through careful research. Every day, clinical trials are used to determine new types of treatment and ways to administer therapies that will improve a patient’s quality of life. In the February 2012 issue of Global Communicator, we wrote about clinical studies and how pooling patient data across countries and cultures is an important part of advancements in global clinical studies. Please read the February issue for points to consider when a Patient Reported Outcome (PROs) instrument is translated in order to help avoid a potentially negative impact on the study data.

    For more information about PROs, attend CBI’s Forum on Patient Reported Outcomes on May 7-8, 2012 in Philadelphia, PA. Contact us (melissa(at)globallanguages.com) for a special Global Communicator code and save $400 off registration fees.

    Valentine’s Day Celebrations Around the World

    February 15th, 2012

    Many people say that Valentine’s Day is just a U.S. holiday — something dreamed up by savvy marketers at greeting card companies or floral shops to get people to spend more money. If so, it works. Valentine’s Day is the second most popular day for people to dine out in the States. But, actually, St. Valentine has been around longer than the romantic Italian restaurant down the street or the paper greeting card company.

    Historians trace the origin of Valentine’s Day to the ancient Roman Empire. It is said that in the Rome of ancient times people observed a holiday on February 14th to honor Juno – the Queen of Roman Gods and Goddesses. Find out more about the history and origin of Valentine’s Day.

    Today, all over the world people celebrate Valentine’s Day by expressing love to sweethearts, family members, classmates, etc. However, customs and traditions of celebrating the holiday vary in different countries due to social and cultural differences.

    Valentine’s Day is celebrated in countries around the world.




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